Bottling Beautiful
Seasonal Moments

GROVE England is a British fine fragrance house inspired by the changing beauty of the English seasons.

Founded in 2024 by award-winning interior designer Laura Butler-Madden, GROVE England grew from Laura’s desire to create fragrance with the same sense of artistry, balance and considered detail that informs her approach to interiors.

At the heart of the brand is Grove Farm, Laura’s Cotswold home and the inspiration
behind each collection. Here, the changing landscape and fleeting moments of the seasons provide the starting point for each fragrance; from the first snowdrops pushing through spring frost to anemones dancing in the golden light of an autumn afternoon.

Each fragrance begins with a particular moment in the season and is named for
a flower that embodies it. Created in collaboration with a British master perfumer,
these moments are brought to life through beautifully composed fine fragrances
that combine traditional fragrance expertise with a contemporary, design-led sensibility.

In May 2026, Laura opened the doors to GROVE England’s flagship store in Stow-on-the-Wold, bringing the world of the brand to life in the heart of the Cotswolds. Reflecting Laura’s instinct for calm, elegant and timeless design, the space brings together fragrance, craftsmanship and considered interiors, offering visitors an immersive way to discover the GROVE England collection beyond the bottle.

“i have always been drawn to the way art and nature can shape how we experience a space and how we feel within it. Both have been a constant source of inspiration throughout my design career. with grove england, i wanted to explore that same connection through fragrance – creating beautiful scents that invite us to pause, reconnect with our surroundings and appreciate the beauty in those moments that infuse everyday life.”

– Laura Butler-Madden

  • Snowdrops against a blurred natural background

born from a passion for nature,
craftsmanship & enduring design

Vegetable garden with Grove Farm in the background

bottling seasonal moments

For GROVE England, fragrance is a way of bottling seasonal moments; capturing the atmosphere, beauty and nostalgia of the English countryside and the changing seasons at Grove Farm.

infusing our daily rhythms with
the luxury of fine fragrance

enriching everyday rituals

Every fragrance and product is approached with the same careful attention to detail, balance and beauty - creating considered collections for body, bath and home, designed to enrich everyday rituals and bring a sense of the English seasons into the home.

carefully crafted with an active blend of natural botanicals, vitamins & oils

considered in
every detail

Each bath, body and home collection is approached with the same considered approach to every product.
Formulations are rich in naturally derived ingredients and made with high-quality, responsibly sourced materials, with a commitment to formulations free from parabens and sulphates.

our bath & body products are free from

Sulphates

Mineral Oil

Synthetic colour

Petrochemicals

Petrolatum

Propylene Glycol

Parabens

GM Ingredients 

Silicones

Phthalates

Edta & Dea

Carbomer