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Our Story

GROVE England was born when award-winning designer Laura Butler-Madden noticed something missing: fine fragrance collections as considered as the rooms she was designing. Inspired by her Cotswolds garden, she created refined fragrances for body, bath and home that bring quiet luxury to your home and daily rituals.

ABOUT GROVE ENGLAND

in the press

  • “if you're a fan of le labo, but looking for something a little more understated, you'll love new-brand-on-the-block grove england."

  • “eau so british - a fragrance with noble appeal"

  • "a cosy, cocooning scent … Anemone is perfect for winter"

  • "i am captivated - a rather special find"

  • "britain’s most elegant new beauty brand"

Shop Anemone

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Shop Bath & Body

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Shop Home

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  • Fine
    Fragrance

  • Natural
    Ingredients

  • Made in
    England

  • Vegan &
    Cruelty Free

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british fine fragrance

Elegant fine fragrances, rich in natural ingredients that captures a beautiful seasonal moment. Multifaceted, with accords that build the scent story, our eau de parfum has been made in collaboration with a British master perfumer creating fragrance that not only sings, but also lasts well on the skin.

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luxury hand & body care

Designed to infuse your daily rituals with joy, each refined, luxury formula is infused with real fine fragrance, and made with a rich blend of nourishing active botanicals that soothe the body and calm the mind.

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home fragrance, elevated

More than a candle - this is where fine fragrance meets flame, creating a perfect moment of calm. As the flame flickers, layers of fragrance unfold, telling a story of sophisticated elegance.

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Unique Scent Collections
Inspired by Beautiful Seasonal Moments

scent no.2 - snowdrop

Our Journal

  • Snowdrop: Bottling a Seasonal Moment

    Snowdrop: Bottling a Seasonal Moment

    Walking through an English woodland in February, the cold earth beginning to soften, fallen leaves glistening with a veil of frost caught in shafts of pale sunlight, the air is...

    Snowdrop: Bottling a Seasonal Moment

    Walking through an English woodland in February, the cold earth beginning to soften, fallen leaves glistening with a veil of frost caught in shafts of pale sunlight, the air is...

  • Live Luxury: Serena Fresson

    Live Luxury: Serena Fresson

    Our first Live Luxury muse of 2026 is Serena Fresson.  Known for her flawless taste, she is the Director of Design at her daughter’s tableware company, Mrs Alice. Bringing together...

    Live Luxury: Serena Fresson

    Our first Live Luxury muse of 2026 is Serena Fresson.  Known for her flawless taste, she is the Director of Design at her daughter’s tableware company, Mrs Alice. Bringing together...

  • Christmas at Grove Farm

    Christmas at Grove Farm

    A festive journey through December at Grove Farm, where family traditions, winter rituals and GROVE England scents define Christmas.

    Christmas at Grove Farm

    A festive journey through December at Grove Farm, where family traditions, winter rituals and GROVE England scents define Christmas.

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Translating the
Beauty of Nature

GROVE England translates the beauty of botanicals, not celebrated for their scent, into unique fine fragrance collections, creating the scents they deserve.

About us