We travelled to Charleston, South Carolina, to host an intimate evening at the beautiful Zero George, bringing together a wonderful mix of the city's creative women, from influencers and writers to designers and other inspiring voices.
The evening offered an opportunity to share the story behind our British fragrance house, introduce guests to our latest collection and reveal the seasonal moments and personal inspirations that bring each scent to life.
At the heart of the evening was Snowdrop, inspired by the delicate winter flower that emerges in the UK in early February, often pushing through the frost as the first sign of spring.
Laura shared the inspiration behind the scent and its journey so far, from recognition in British Vogue to being awarded Best British Fragrance at the 2026 Tatler Beauty Awards. Guests also had the opportunity to discover the complete Snowdrop collection.
With beautifully creative dishes, thoughtful details and conversation by candlelight, the evening was a lovely celebration of fragrance, creativity and connection.
The US has been an important part of GROVE England's story since the beginning, and it was a pleasure to share more of our world with such a wonderful group of women. From our home in the Cotswolds to Charleston, we look forward to many more moments like this.
Read on for a glimpse of the evening.
