After I had my daughter, the pandemic hit, I was exhausted and experiencing burn out. It was almost impossible to manage the renovation projects in the pandemic because of the impact on trades, sourcing and costs. I was constantly firefighting, and I realised I’d lost the love I had for this work.
One Spring afternoon I was working in our garden and I laid down on the grass for a moment to watch the clouds, and instantly felt at peace. It struck me that I love nothing more than being in nature, I’m passionate about how much joy it brings me and had always used a lot of natural elements in my designs.
In that moment I had clarity on what I needed to do. I wanted to create a brand that is natural, beautiful and primarily makes people feel how this moment in my garden made me feel - calm, grounded and joyful. And that is when I started creating GROVE England to fill a gap in the fine fragrance market for something elegant, beautiful and natural.